Università Vanvitelli
University

2017

CLIENT Università Vanvitelli, Naples, Italy

BRIEF The aim is to design a brand architecture system expressing the University’s uniqueness including a brand and/or logotype. This branding system should be able to adjust in order to create logotypes for all the University departments, centres etc. – a consistent visual identity.

The main points of the brief consist of:
> To have a sense of community.
> Diffuseness and concentration: a connected network.
> The issue of the lack of borders as a metaphorical element. The University goes beyond geographical and
cultural borders to become a linking element.

In addition, the designer shall put forward one merchandising line identified by the contracted name -“la Vanvitelli”- of the University and characterised by an autonomous graphic style, yet referring to the institutional one.

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Variations

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School Logotypes

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Department Logotypes

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Colour

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Stationery

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Other Applications

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Merchandising Line “La Vanvitelli”

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The Concept 
Employing the familiar concept of “connecting the dots” a grid based system has been established that allows for an unlimited number of marks to be created. This way all of the marks maintain a consistent graphical style in order to establish the identity of the university across all communication media.

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The Grid
is composed of 18 dots representing the university departments

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The System: “Connecting the Dots” 
by connecting the dots with straight lines unlimited marks can be produced for the university, schools, departments etc.

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The Mark
illustrates the monogram “UV”. It can also be read as an “LV” (Luigi Vanvitelli”), a welcoming serendipity

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The Structure
When wording requires 2 lines

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The Structure
When wording requires 3 lines

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Inspiration
By the floor plan of Reggia di Caserta by Luigi Vanvitelli

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