The aim is to design a brand architecture system expressing the University’s uniqueness including a brand and/or logotype. This branding system should be able to adjust in order to create logotypes for all the University departments, centres etc. – a consistent visual identity.
The main points of the brief consist of:
> To have a sense of community.
> Diffuseness and concentration: a connected network.
> The issue of the lack of borders as a metaphorical element. The University goes beyond geographical and
cultural borders to become a linking element.
In addition, the designer shall put forward one merchandising line identified by the contracted name -“la Vanvitelli”- of the University and characterised by an autonomous graphic style, yet referring to the institutional one.